Our Services

Media Consulting
Everyone has a story. We know how to tell it. Every company or organization has an agenda. We know how to promote it. In a world in which everyone is inundated with content from all directions, the ability to draw attention to the story, or a particular angle, without compromising on details, is ever more important. This ability relies on experience, an accurate mapping of all stakeholders’ interests, and a deep understanding of the media and its agenda.
Stakeholders are entities or persons that affect or are affected by an organization: they can include regulators, government ministries, NGOs, strategic partners, customers, employees and of course the media. Stakeholders also influence each other regarding their attitude to the organization. Our view is that relationships with all stakeholders should be managed holistically, in a coordinated and pro-active manner, to successfully promote initiatives and projects, and prevent crises before they happen. In the event of a crisis, our deep understanding of our clients’ relationship with all their stakeholders and our familiarity with them helps us solve the incident quickly and efficiently.
Government Relations
Whether it’s a government ministry, a municipality or a regional building commission, procedures are generally set and rigid. Dealing with these entities can be exhausting and frustrating, especially if lacking adequate tools and experience. After leading many successful campaigns and initiatives, we at Roth Communications know how to take care of your interests, vis-à-vis government stakeholders. There is no magic involved or hidden connections: simply a team that understands the system and its key players.
In a digital age saturated with events, a quick and smart response is critical. Any media crisis can become a real threat, both from an image and a bottom-line standpoint. At the time of a crisis, the client faces a public test, in which the media acts as investigator, prosecutor and sometimes judge. We have the experience and the knowhow to deal with the fast-moving sequence of events. We stay sharp and focused and see the overall picture, in order to provide the quickest and most appropriate response to the complex reality that is unfolding.
Digital Assets and Social Media
Social networks are a critical and effective channel for proactive corporate and organizational activity, as a standalone campaign or as a complementary activity to a campaign on other media outlets. We know how to tailor our customers’ message to each of the social networks, Facebook, LinkedIn, Twitter and Instagram according to their character and that of their users, to maximize their marketing and image-enhancing potential. Our experienced professionals know how to harness the power of social networks to advance our clients’ goals.